Maybe its a 30 second commercial or the 2 minute trailer before a movie starts.
There is some brilliance and genius in these pieces of content that you can learn from and apply to your efforts in recruiting Realtors.
What You Can Learn About Recruiting Realtors From Movie Trailers
The objective of movie trailers and promos is get you to pay way too much for a ticket to the movie and spend even more money on popcorn. So, how do they do that?
Give just enough to recruits, but not more
A good movie trailer gives away just enough of the movie, but doesn’t give away too much. If they give away to much, it feels like you saw the movie already and don’t need to go now.
Have you ever been to a movie and it felt like the funniest parts, best scenes were actually in the trailer?
Look at your recruiting. Does it create desire?
Or are you giving everything way?
Evidence of success
In this trailer they show who the director is, Jon Favreau. Don’t know who he is? That’s ok, they tell you. He directed Iron Man. You’ve probably heard of that movie. So, even if you don’t know the name Jon Favreau, you probably know his work.
In the trailer they also show the Executive Producers, one of who is Ron Howard and another Steven Spielberg. Those guys are pretty important right?
Some movie trailers will tell you if thee writer, director or actor has won any awards or been nominated for anything in the past. had in the past. For example, Golden Globe winner, or 2 time Oscar nominee.
Take a look at your recruiting, how do you give evidence of success?
Testimonials
Sometimes the whole movie trailer or commercial is just testimonials from media or movie goers that have watched it already.
“Best romantic comedy of the year.”
“Amazing special effects.”
Sometimes, you even only get one word.
“Outstanding!”
“Thrilling!”
“Hilarious!”
Take a look at your activities and material…are you using testimonials and what others say about you and your brokerage, in your recruiting information?
Applying movie trailer tactics to your recruiting efforts
Take a look at these tactics and see if you notice them the next time you watch a movie trailer.
Look to apply these tactics to your recruiting Realtors efforts.
Get help recruiting more Realtors to your brokerage.
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